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Marketing: The Enyclopedic Dictionary

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Marketing: The Enyclopedic Dictionary - Mercer, David
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Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice. Key book features: Offers the reader a highly practical reference guide. Gives an authoritative and comprehensive overview of the whole field of marketing. Provides extensive cross-referencing enabling ...

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Marketing: The Enyclopedic Dictionary 1999, Wiley-Blackwell, Oxford, England

ISBN-13: 9780631211266

Revised edition

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