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Marketing - Mercer, David
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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

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Marketing 1996, Wiley-Blackwell, Oxford, England

ISBN-13: 9780631196389

2nd Revised edition

Trade paperback

Marketing 1992, Blackwell Publishers, Oxford, England

ISBN-13: 9780631176312

Hardcover