You will notice a new name for this popular, well-respected text, formerly known as Contemporary Marketing Research. Marketing Research: The Impact of the Internet reflects the dramatic changes impacting the way marketing research is conducted in the new millennium. As with previous editions, Marketing Research: The Impact of the Internet, continues its unique, user-of-research approach. Realizing that most students won't decide to become marketing researchers, the authors focus on teaching students how to properly ...
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You will notice a new name for this popular, well-respected text, formerly known as Contemporary Marketing Research. Marketing Research: The Impact of the Internet reflects the dramatic changes impacting the way marketing research is conducted in the new millennium. As with previous editions, Marketing Research: The Impact of the Internet, continues its unique, user-of-research approach. Realizing that most students won't decide to become marketing researchers, the authors focus on teaching students how to properly analyze and implement marketing research data. The Impact of the Internet As a result, this new edition actively integrates technology in student exercises, activities, and special feature boxes, in conjunction with a dynamic web site providing valuable teaching and learning resources, http: //mcdaniel.swcollege.com. New to this Edition Comprehensive Coverage: Comprehensive Internet based marketing research coverage has been added to the new edition. This feature provides balanced insight into this critically important aspect of marketing research. WeSurveyor CD-ROM: Our exclusive partnership with Web-Surveyor, ... ensures student familiarization with the basics of Internet based surveys. Packaged free with each new text, this CD greatly enhances student learning by providing sample surveys, response scales, question libraries, and survey results that correspond to specific case studies and end-of-chapter exercises. Instructors gain complimentary access to the professional version of WebSurveyor for consulting and research purposes. Two New Cases: Comprehensive cases on Lufthansa Airlines and Discover Card have been added to this new edition, while the Heritage restaurant case has been moved to the web site.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780324067972.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780470003572.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Very Good Condition. Like new, w/cd(sealed), all pages clean and crisp, nevery used Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; Computers & Internet. ISBN: 047000357X. ISBN/EAN: 9780470003572. Pictures of this item not already displayed here available upon request. Inventory No: ABE333931890.
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Very Good Condition. Used very good, w/cd, all pages clean Multiple copies available this title. Quantity Available: 20. Category: Business, Finance & Marketing; Computers & Internet. ISBN: 047000357X. ISBN/EAN: 9780470003572. Pictures of this item not already displayed here available upon request. Inventory No: ABE418324764.
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Seller's Description:
Very Good Condition. Used good, w/cd, writing/highlighting Multiple copies available this title. Quantity Available: 10. Category: Business, Finance & Marketing; Computers & Internet. ISBN: 047000357X. ISBN/EAN: 9780470003572. Pictures of this item not already displayed here available upon request. Inventory No: ABE418324778.
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As New. Like new, w/cd(sealed), all pages clean and crisp, nevery used Multiple copies available this title. Quantity Available: 7. Category: Business, Finance & Marketing; Computers & Internet. ISBN: 047000357X. ISBN/EAN: 9780470003572. Pictures of this item not already displayed here available upon request. Inventory No: ABE333933842.
