This text presents thorough coverage of marketing research methods and issues within a framework of showing students the logic behind the concepts and the relevancy to the students' lives. All the examples and cases feature well-known companies whose products or services are relevant to the interests of today's students. Reviews of both basic statistics and marketing concepts are presented so students don't struggle with the basics while trying to learn more advanced concepts. Extensive Web, Internet, and global examples ...
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This text presents thorough coverage of marketing research methods and issues within a framework of showing students the logic behind the concepts and the relevancy to the students' lives. All the examples and cases feature well-known companies whose products or services are relevant to the interests of today's students. Reviews of both basic statistics and marketing concepts are presented so students don't struggle with the basics while trying to learn more advanced concepts. Extensive Web, Internet, and global examples address changing student interests and marketplace issues. A strong customer focus explores the decision-making scope of the marketing manager and the manipulation of the marketing mix variables to meet customer needs.
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Add this copy of Marketing Research: an Aid to Decision Making to cart. $14.31, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2006 by Atomic Dog Publishing.
Add this copy of Marketing Research: an Aid to Decision Making to cart. $14.60, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Cengage Learning.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Research: an Aid to Decision Making to cart. $32.13, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Cengage Learning.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Research: an Aid to Decision Making to cart. $16.90, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2001 by Cengage Learning.
Add this copy of Marketing Research: an Aid to Decision Making to cart. $46.74, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1998 by South-Western Publishing.
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New. Brand New 597 pages. Quantity Available: 1. ISBN: 0538881925. ISBN/EAN: 9780538881920. Pictures of this item not already displayed here available upon request. Inventory No: 1560738308.
Add this copy of Marketing Research: an Aid to Decision Making to cart. $57.87, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Atomic Dog.
Add this copy of Marketing Research: an Aid to Decision Making (Third to cart. $17.00, good condition, Sold by Conover Books rated 3.0 out of 5 stars, ships from Martinsville, VA, UNITED STATES, published 2006 by Atomic Dog.
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Good. 8vo-over 7¾-9¾" tall. pp. 460. Minor edge and corner wear; gently scuffed and scratched; spine is lightly creased; some light shelf wear; ex-library with the usual library markings; overall a nice used THIRD EDITION! Full-color pictorial wrapper with black lettering. 460 informative and educational pages nicely enhanced by black and white photographs and illustrations! "We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students' knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers..................."
