A systematic approach to developing marketing plans for products and services. Focusing on techniques and tools, it covers topics such as strategic marketing management, consumer, competitive and opportunity analyses, strategy development, marketing control and auditing the process.
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A systematic approach to developing marketing plans for products and services. Focusing on techniques and tools, it covers topics such as strategic marketing management, consumer, competitive and opportunity analyses, strategy development, marketing control and auditing the process.
Read Less
Add this copy of Marketing Planning Guide to cart. $114.63, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1996 by Haworth Press.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing Planning Guide to cart. $18.67, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1996 by Haworth Press.
Add this copy of Marketing Planning Guide to cart. $19.00, very good condition, Sold by J. Hood, Booksellers, Inc. rated 5.0 out of 5 stars, ships from Baldwin City, KS, UNITED STATES, published 1991 by Haworth.
Add this copy of Marketing Planning Guide to cart. $47.58, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by Haworth Pr Inc.
Add this copy of Marketing Planning Guide to cart. $52.07, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by Haworth Pr Inc.