A systematic approach to developing marketing plans for products and services. Focusing on techniques and tools, it covers topics such as strategic marketing management, consumer, competitive and opportunity analyses, strategy development, marketing control and auditing the process.
Read More
A systematic approach to developing marketing plans for products and services. Focusing on techniques and tools, it covers topics such as strategic marketing management, consumer, competitive and opportunity analyses, strategy development, marketing control and auditing the process.
Read Less
Book Details
Seller
Sort
U.K./EUR Sellers
Price: Low to High
Price: High to Low
Condition
Condition: Reverse
Pub Date
Pub Date: Reverse
Sellers Near Me
Edition:
1991, Haworth Press
Hardcover,
Very Good
Details:
ISBN:
1560240830
ISBN-13:
9781560240839
Pages:
289
Publisher:
Haworth Press
Published:
1991
Language:
English
Alibris ID:
11311279541
Shipping Options:
Standard Shipping: $4.61
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good plus condition with text clean & binding tight. 289pp.
Hide Details ▴
Edition:
1996, Haworth Press
Trade paperback,
Fair
Details:
ISBN:
1560240849
ISBN-13:
9781560240846
Pages:
289
Edition:
Reprint
Publisher:
Haworth Press
Published:
1996
Language:
English
Alibris ID:
17004863430
Shipping Options:
Standard Shipping: $4.61
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. [ No Hassle 30 Day Returns ] [ Torn pages: YES ] [ Edition: Reprint ] Slight tears on spine and cover Publisher: The Haworth Press Pub Date: 1/1/1991 Binding: Paperback Pages: 290.
Hide Details ▴
Edition:
1991, Haworth Press
Hardcover,
Good
Details:
ISBN:
1560240830
ISBN-13:
9781560240839
Pages:
289
Publisher:
Haworth Press
Published:
1991
Language:
English
Alibris ID:
17869969827
Shipping Options:
Standard Shipping: $4.61
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
Edition:
1996, Haworth Press
Trade paperback,
Good
Details:
ISBN:
1560240849
ISBN-13:
9781560240846
Pages:
289
Publisher:
Haworth Press
Published:
1991
Language:
English
Alibris ID:
17869969828
Shipping Options:
Standard Shipping: $4.61
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
1996,
Haworth Press, New York, NY
ISBN-13: 9781560240846
Trade paperback
1991,
Haworth Press, New York, NY
ISBN-13: 9781560240839
Hardcover
All Editions of Marketing Planning Guide
Books by Robert E Stevens