From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at ...
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From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at ...
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Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
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Seller's Description:
Very good. Ex-library. Trade paperback (US). Glued binding. 228 p. Audience: General/trade. LCCN 2004013359 Type of material Book Personal name Clow, Kenneth E. Main title Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. Published/Created New York: Best Business Books: The Haworth Reference Press, c2005. Description xiii, 213 p.; 23 cm ISBN 0789022109 (hard: alk. paper) 0789022117 (soft: alk. paper) LC classification HF5803. C59 2005 Related names Baack, Donald. Subjects Advertising--Encyclopedias. Notes Includes bibliographical references (p. 201-203) and index. Dewey class no. 659.1/03
