Written by two of the foremost experts in marketing, this highly readable guide debunks the most commonly accepted myths that have perpetuated themselves in American business today and provides solutions that can be adapted to most every business situation. The authors show marketers how to eliminate the myths that are killing brands, products, services, and companies throughout the world. Readers will learn how to self-correct more than 100 prevalent death wish marketing fallacies.
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Written by two of the foremost experts in marketing, this highly readable guide debunks the most commonly accepted myths that have perpetuated themselves in American business today and provides solutions that can be adapted to most every business situation. The authors show marketers how to eliminate the myths that are killing brands, products, services, and companies throughout the world. Readers will learn how to self-correct more than 100 prevalent death wish marketing fallacies.
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Add this copy of Marketing Myths That Are Killing Business: the Cure for to cart. $9.05, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of Marketing Myths That Are Killing Business: the Cure for to cart. $11.05, Sold by BookDepart rated 4.0 out of 5 stars, ships from Shepherdstown, WV, UNITED STATES, published 1994 by McGraw-Hill.
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Seller's Description:
UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise in very go od condition with clean text, firm binding. Dust jacket, light fading, ligh t shelf wear.
Add this copy of Marketing Myths That Are Killing Business: the Cure for to cart. $12.71, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of Marketing Myths That Are Killing Business: the Cure for to cart. $13.49, good condition, Sold by Cheryls-Books rated 5.0 out of 5 stars, ships from Vinemont, AL, UNITED STATES, published 1995 by McGraw-Hill.
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Good. Size: 9x6x0; Paperback book in good condition! Some light shelf wear, one or two highlighted passages, and several numbers written on first title page, otherwise a good clean, usable, readable copy!
Add this copy of Marketing Myths That Are Killing Business: The Cure for to cart. $13.50, like new condition, Sold by Fabulous Fiction Book Store rated 3.0 out of 5 stars, ships from Oxford, MA, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of Marketing Myths That Are Killing Business: the Cure for to cart. $19.44, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1994 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780070111240.
Add this copy of Marketing Myths That Are Killing Business the Cure for to cart. $20.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1994 by McGraw Hill.
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Good Condition. Text appears to have multiple markings such as highlighting, underlining & writing. Cover has wear and corner bumps. The spine is in good condition with some wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0070111243. ISBN/EAN: 9780070111240. Pictures of this item not already displayed here available upon request. Inventory No: 1561037771.
Add this copy of The Cure for Death Wish Marketing to cart. $29.01, new condition, Sold by Robin Books rated 2.0 out of 5 stars, ships from Kingston, ON, CANADA, published 1993 by McGraw-Hill Companies.
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New. New Ships From Canada Sewn binding Paper over boards 308 p Audience: General/trade Book Description: Most businesses blithely cling to common marketing "'"wisdom"'"-and many pay the price by failing That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business situation Drawing on years of experience in the marketing trenches and corporate boardrooms as two of the most renowned marketing consultants in America, Kevin J Clancy and Robert S Shulman show marketers how to eliminate the myths and death wish practices that are killing brands, products, services, and companies throughout the world Readers will learn to self-correct more than 100 prevalent death wish marketing fallacies--This text refers to the Paperback edition Ingram Written by two of the foremost experts in marketing, this highly readable guide debunks the most commonly accepted myths that have perpetuated themselves in American.
Add this copy of Marketing Myths That Are Killing Business: the Cure for to cart. $32.00, like new condition, Sold by Between the Covers-Rare Books rated 4.0 out of 5 stars, ships from Gloucester City, NJ, UNITED STATES, published 1993 by McGraw-Hill.
