Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in ...
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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
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Seller's Description:
New. Contains: Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in International Business and the World Economy . Intended for college/higher education audience. Includes: halftones, black & white, tables, black & white, illustrations, black & white, line drawings, black & white.
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New. 196 p. Routledge Studies in International Business and the World Economy . 22 Tables, black and white; 3 Line drawings, black and white; 12 Halftones, black and white; 37 Illustrations, black and white. Intended for professional and scholarly audience. Intended for college/higher education audience.
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New. Contains: Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in International Business and the World Economy . Intended for college/higher education audience. Includes: tables, black & white, illustrations, black & white, halftones, black & white, line drawings, black & white.
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Seller's Description:
New. Contains: Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in International Business and the World Economy . Intended for college/higher education audience. Includes: halftones, black & white, tables, black & white, illustrations, black & white, line drawings, black & white.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780415523172.
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New. Glued binding. Paper over boards. 208 p. Contains: Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white, Figures. Routledge Studies in International Business and the World Ec.
