Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package
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Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package
Read Less
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Seller's Description:
Good. Ex-Library Book. Has usual library markings and stamps inside. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780748727834.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780748727834.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780748727834.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780748727834.