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Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture

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Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture - Ekström, Karin M (Editor)
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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

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Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture 2023, Routledge, Oxford

ISBN-13: 9781032204802

Trade paperback

Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture 2023, Routledge, Oxford

ISBN-13: 9781032204819

Hardcover