A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets--key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marketing strategies, from nichemanship and price leveraging to positioning and brand equity building. Each of these strategies is ...
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A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets--key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marketing strategies, from nichemanship and price leveraging to positioning and brand equity building. Each of these strategies is explained in detail, and illustrated with cases, examples, and anecdotes.
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Seller's Description:
Very good. Very Good. Copyright 1988 hardcover//Unmarked pages, uncreased spine, moderate wear on dust jacket, a few pages have corner fold marks, and shows signs of aging.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 047161159X.
