This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.
Read More
This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
