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Market Research: A Guide to Planning, Methodology and Evaluation

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Market Research: A Guide to Planning, Methodology and Evaluation - Hague, Paul
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This is an introductory text suitable for the increasing number of students covering market research as part of a wider business course or as part of a marketing course. The book covers recent advances in market research practice and changes in the areas commonly included in research projects. The advances featured include on-line data access and software systems. All aspects of market research are covered.

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Market Research: A Guide to Planning, Methodology and Evaluation 2002, Kogan Page, London, England

ISBN-13: 9780749437305

3rd edition

Trade paperback

Market Research: A Guide to Planning, Methodology and Evaluation 1999, Kogan Page, London, England

ISBN-13: 9780749429171

2nd edition

Trade paperback

Market Research: A Guide to Planning, Methodology and Evaluation 1996, Kogan Page Ltd, London

ISBN-13: 9780749417857

Paperback