Simply and logically, this book helps consumer and business-to-business marketers--in any industry--pinpoint customers, conduct market research, position products, and analyze purchase patterns far more quickly and accurately than before. Complete with glossary, checklists, and photographs that prompt understanding of terms, concepts, and computer output. 60 illustrations.
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Simply and logically, this book helps consumer and business-to-business marketers--in any industry--pinpoint customers, conduct market research, position products, and analyze purchase patterns far more quickly and accurately than before. Complete with glossary, checklists, and photographs that prompt understanding of terms, concepts, and computer output. 60 illustrations.
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