The author has updated this text to take into account the most recent developments in the field. He now fully evaluates the impact of new technology on contemporary sales and marketing thought, and employs a range of new case studies to give his analysis a consistently practical context.
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The author has updated this text to take into account the most recent developments in the field. He now fully evaluates the impact of new technology on contemporary sales and marketing thought, and employs a range of new case studies to give his analysis a consistently practical context.
Read Less
Add this copy of Market-Led Strategic Change: a Guide to Transforming to cart. $13.67, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by Butterworth-Heinemann.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1300grams, ISBN: 9780750652254.
Add this copy of Market-Led Strategic Change: Transforming the Process to cart. $14.44, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Butterworth-Heinemann.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780750652254.
Add this copy of Market-Led Strategic Change: Transforming the Process to cart. $4.11, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2001 by A Butterworth-Heinemann Title.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.