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Managing Strategy - Bowman, Cliff, and Asch, David C.
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This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of ...

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Managing Strategy 1995, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333608876

Hardcover