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The Essence of Strategic Management

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The Essence of Strategic Management - Bowman, Cliff
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This work on strategic management is part of a series which aims to offer the equivalent in textbook form to the short course in management education and training by detailing the fundamental principles and techniques of the subject in one volume.

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The Essence of Strategic Management 1990, Prentice Hall, New York, NY

ISBN-13: 9780132847384

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