Capon (Columbia University), Potter (formerly with Xerox), and Schindler (formerly with IBM) assert that firms must come to grips with globalization challenges by developing appropriate strategies, organization structures, and business practices for managing global customers. The nine critical strategies they identify include securing effective glo
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Capon (Columbia University), Potter (formerly with Xerox), and Schindler (formerly with IBM) assert that firms must come to grips with globalization challenges by developing appropriate strategies, organization structures, and business practices for managing global customers. The nine critical strategies they identify include securing effective glo
Read Less
