This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be coordinated in order to be effective. The study establishes the link between the parent organization's public relations concept and the communication methods it should employ and outlines the design and implementation of those programs ...
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This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be coordinated in order to be effective. The study establishes the link between the parent organization's public relations concept and the communication methods it should employ and outlines the design and implementation of those programs for both short-term needs and crisis or disaster response. The outdated case studies often found in similar volumes are replaced here by theory and problem-solving techniques which may be applied to incidents found in any newspaper or periodical: election campaigns, oil spills, or acts of God are included for more meaningful in-class study. The text also features the many aspects of the design of public relations programs, ranging from basic responsibilities in communication to the need for consistency in campaigning and budget considerations. This training text will give future communication specialists a broad overview of their discipline with a solid look at how communications systems are interrelated.
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Add this copy of Managing Communication Processes to cart. $55.63, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 1991 by ABC-CLIO.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Managing Communication Processes: From Planning to to cart. $57.31, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1991 by Praeger.
Add this copy of Managing Communication Processes: From Planning to to cart. $102.39, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by Praeger.
Add this copy of Managing Communication Processes: From Planning to to cart. $2,353.50, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 1991 by Praeger Pub Text.
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