This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at ...
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This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers. Finally, this volume looks at the future of the communications disciplines. Communication Tommorrow is an ideal reference book for anyone involved in public relations, advertising, sales promotion, mass communication, broadcasting, marketing, and journalism.
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Add this copy of Communication Tomorrow to cart. $31.23, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1990 by ABC-Clio, Incorporated.
Add this copy of Communication Tomorrow: New Audiences, New Technologies to cart. $46.55, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1990 by Praeger.
Add this copy of Communication Tomorrow: New Audiences, New Technologies to cart. $57.31, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1990 by Praeger.
Add this copy of Communication Tomorrow: New Audiences, New Technologies to cart. $66.40, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by Praeger.
