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Management of the Fuzzy Front End of Innovation

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Management of the Fuzzy Front End of Innovation - Gassmann, Oliver (Editor), and Schweitzer, Fiona (Editor)
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This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. ...

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Management of the Fuzzy Front End of Innovation 2016, Springer, Cham

ISBN-13: 9783319347417

Trade paperback

Management of the Fuzzy Front End of Innovation 2013, Springer International Publishing AG, Cham

ISBN-13: 9783319010557

Hardcover