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Management by Menu, Student Workbook - National Restaurant Association Educational Foundation, and Kotschevar, Lendal H
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The menu is an essential part of any foodservice operation. Using the menu as a management tool in every area of operation--from planning the facility and purchasing food to promoting items to customers and providing exceptional service--can help ensure success. This book serves as a guide both to developing a menu and to using it as a control document.

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Management by Menu, Student Workbook 1994, Wiley, New York, NY

ISBN-13: 9780471413202

3rd edition

Trade paperback