Developing a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most effective brands are those built on strong and deeply held values, requiring self-knowledge, market understanding and leadership. Written by Nicholas Ind, this authoritative and practical briefing outlines the steps you need to take from defining your brand through to on-going management. Contents include: *The mystery of corporate branding *Building trust *Analysing the corporate brand *Relationships and the ...
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Developing a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most effective brands are those built on strong and deeply held values, requiring self-knowledge, market understanding and leadership. Written by Nicholas Ind, this authoritative and practical briefing outlines the steps you need to take from defining your brand through to on-going management. Contents include: *The mystery of corporate branding *Building trust *Analysing the corporate brand *Relationships and the corporate brand *Managing the corporate brand Plus case studies on: *Corporate branding *Communications research
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780273633846.
