""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing
Read More
""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Ind, Nicholas (Editor)., Kogan Page Ltd., 2003, c2003, 1st Edition, black cloth (hard cover), fine with fine dj, 236 pp with index, B&W diagram illus., tall 8vo, ISBN: 0749441151, 'Based on the latest research and using international case studies, the contributors cover: the importance of human focus, brand authenticity, the role of leaders in defining and delivering the brand, the meaning of brand sustainability'
