Large and small companies are dicovering they must find their "niche"--those customers whose needs their competitors have overlooked--in order to increase sales and profits. These easy-to-apply, tested strategies to help companies pinpoint new opportunities show how to gain and sustain enviable competitive advantage by turning market shifts into marketing opportunities. Illustrations.
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Large and small companies are dicovering they must find their "niche"--those customers whose needs their competitors have overlooked--in order to increase sales and profits. These easy-to-apply, tested strategies to help companies pinpoint new opportunities show how to gain and sustain enviable competitive advantage by turning market shifts into marketing opportunities. Illustrations.
Read Less
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