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Loose Leaf Edition Marketing - Kerin, Roger a, and Hartley, Steven W, and Rudelius, William
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This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

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Loose Leaf Edition Marketing 2014, McGraw-Hill Education

ISBN-13: 9780077635787

12th edition

Hardcover