"Voice of the New Generation" explore l'impact des valeurs de la g???n???ration Z sur les ???valuations de produits et la confiance des consommateurs, en se concentrant sur l'approche unique de ce groupe en mati???re d'interactions num???riques. Il analyse le m???lange de confiance psychologique et d'authenticit??? dans leur comportement en ligne, en le contrastant avec les g???n???rations pr???c???dentes. L'ouvrage s'appuie sur des donn???es empiriques pour montrer que la g???n???ration Z privil???gie les avis r???cents, g ...
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"Voice of the New Generation" explore l'impact des valeurs de la g???n???ration Z sur les ???valuations de produits et la confiance des consommateurs, en se concentrant sur l'approche unique de ce groupe en mati???re d'interactions num???riques. Il analyse le m???lange de confiance psychologique et d'authenticit??? dans leur comportement en ligne, en le contrastant avec les g???n???rations pr???c???dentes. L'ouvrage s'appuie sur des donn???es empiriques pour montrer que la g???n???ration Z privil???gie les avis r???cents, g???n???r???s par les pairs et transparents, ce qui influence ses choix d'achat et son opinion sur la cr???dibilit??? des marques. Structur??? de mani???re ??? couvrir l'analyse d???mographique, les r???les des plateformes num???riques et l'engagement marketing strat???gique, il fournit des informations exploitables aux sp???cialistes du marketing afin qu'ils se connectent de mani???re authentique avec la g???n???ration Z. Avec des ???tudes de cas et des tendances futures, le livre offre un aper???u complet de la mani???re dont la dynamique du march??? ???volue en raison de l'influence de la g???n???ration Z, guidant les parties prenantes pour favoriser une fid???lit??? durable ??? la marque dans une ???re num???rique comp???titive.
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Seller's Description:
Fine. Text in French. Trade paperback (US). Glued binding. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in French. Trade paperback (US). Glued binding. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Text in French. Trade paperback (US). Glued binding. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in French. Trade paperback (US). Glued binding. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.