"Kellogg on Integrated Marketing" verbindet zwei aktuelle Str???mungen der Marketing Praxis miteinander: Marketing von Massenmarken und One-to-One Relationship Marketing. Das Buch gibt im ersten Teil einen ???berblick ???ber die beiden Ans???tze und beschreibt, wie man sie zu einer st???rkeren, integrierten und innovativen Marketingmethode kombiniert. Der zweite Teil vermittelt Tipps und Ratschl???ge, wie Manager auf spezifische Marketingprobleme reagieren sollten. Der dritte Teil besch???ftigt sich mit Multiplex ...
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"Kellogg on Integrated Marketing" verbindet zwei aktuelle Str???mungen der Marketing Praxis miteinander: Marketing von Massenmarken und One-to-One Relationship Marketing. Das Buch gibt im ersten Teil einen ???berblick ???ber die beiden Ans???tze und beschreibt, wie man sie zu einer st???rkeren, integrierten und innovativen Marketingmethode kombiniert. Der zweite Teil vermittelt Tipps und Ratschl???ge, wie Manager auf spezifische Marketingprobleme reagieren sollten. Der dritte Teil besch???ftigt sich mit Multiplex Marketing, der Zukunft des Datenbankmarketing. Diskutiert werden u.a. folgende Themenschwerpunkte: Entwickeln von Marken, Ermitteln der Kundenrentabilit???t, dynamische Preisgestaltung, Kundenakquisition, Kundenkommunikation, Integrieren des Customer Service, Optimieren von Kundenkontakten, Belohnen von Kundentreue und Data Mining f???r Cross Selling. Die Kellogg Graduate School of Management geh???rt international zu den renommiertesten Business Schools f???r Marketing. Hier geben angesehene Spitzenvertreter dieser Schule erstklassige Marketing-Tipps und -Ratschl???ge. "Kellogg on Integrated Marketing" baut auf dem Vorg???ngerband "Kellogg on Marketing auf und bietet einen innovativen Ansatz f???r die erfolgreiche L???sung aktueller Marketingprobleme.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Good. Sewn binding. Cloth over boards. With dust jacket. 336 p. Contains: Unspecified. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 336 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Sewn binding. Cloth over boards. With dust jacket. 336 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. Editor(s): Iacobucci, Dawn; Calder, Bobby J. Num Pages: 314 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 28. Weight in Grams: 704. 2002. 1st Edition. Hardcover.....We ship daily from our Bookshop.
