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Inventing Desire: Inside Chiat/Day: The Hottest Shop, the Coolest Players, the Big Business of Advertising

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From inside the ad industry's reigning creative "hot shop"--Chiat/Day--Stabiner lays bare today's toughest, most seductive business and captures the volatile process of ad making--from concept to commercial. 16 pages of photographs.

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Inventing Desire: Inside Chiat/Day: The Hottest Shop, the Coolest Players, the Big Business of Advertising 1993, Simon & Schuster, New York, NY

ISBN-13: 9780671723460

Hardcover