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Advertising: Principles and Practice

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Advertising: Principles and Practice - Wells, William, and Burnett, John, and Moriarty, Sandra
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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

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Advertising: Principles and Practice 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131465602

7th edition

Hardcover

Advertising: Principles and Practice 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130477224

6th edition

Hardcover

Advertising: Principles and Practice 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130835710

5th edition

Hardcover

Advertising Principles & Practice 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780135978818

4th edition

Hardcover

Advertising: Principles and Practice 1995, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780137228690

3rd edition

Hardcover

Advertising: Principles and Practice 1995, Prentice Hall

ISBN-13: 9780137232482

3rd Annot Inst edition

Hardcover

Advertising: Principles and Practice 1992, Prentice Hall

ISBN-13: 9780130162052

2nd edition

Unknown binding

Advertising: Principles & Practice 1989, Prentice Hall

ISBN-13: 9780130145499

Hardcover