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Introduction to Advertising: Understanding and Managing the Advertising Process

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Introduction to Advertising: Understanding and Managing the Advertising Process - Mogaji, Emmanuel
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This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

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Introduction to Advertising: Understanding and Managing the Advertising Process 2021, Routledge, Oxford

ISBN-13: 9780367441999

Trade paperback

Introduction to Advertising: Understanding and Managing the Advertising Process 2021, Routledge, Oxford

ISBN-13: 9780367442781

Hardcover