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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement - Sheth, Jagdish N (Editor), and Jain, Varsha (Editor), and Mogaji, Emmanuel (Editor)
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This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and ...

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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement 2023, Palgrave MacMillan, Cham

ISBN-13: 9783031338977

2023 edition

Hardcover