The explosive growth of the Internet and commercial online services has created a boon for publicists eager to tap into bulletin boards, Web sites, online chats and more. Here is a hands-on, nuts-and-bolts book full of forms, checklists, sample publicity campaigns, online resources, and expert strategies. From staging an online appearance to create e-mail news releases, this book shows how to get the word out like never before.
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The explosive growth of the Internet and commercial online services has created a boon for publicists eager to tap into bulletin boards, Web sites, online chats and more. Here is a hands-on, nuts-and-bolts book full of forms, checklists, sample publicity campaigns, online resources, and expert strategies. From staging an online appearance to create e-mail news releases, this book shows how to get the word out like never before.
Read Less
