This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this ...
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This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
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Add this copy of Internet Marketing to cart. $10.13, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2012 by Cengage Learning.
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Fair. [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: third ] Publisher: South-Western College Pub Pub Date: 3/28/2012 Binding: Paperback Pages: 467.
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Add this copy of Internet Marketing: Integrating Online and Offline to cart. $10.16, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Internet Marketing: Integrating Online and Offline to cart. $10.16, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by Cengage Learning.
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Add this copy of Internet Marketing: Integrating Online and Offline to cart. $11.99, fair condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2012 by Cengage Learning.
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Add this copy of Internet Marketing: Integrating Online and Offline to cart. $12.98, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Atomic Dog Publishing.
