International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.
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International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.
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Add this copy of International Marketing: 12 Steps to Winning Globally to cart. $25.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Createspace Independent Publishing Platform.
Add this copy of International Marketing: 12 Steps to Winning Globally to cart. $25.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Createspace Independent Publishing Platform.
Add this copy of International Marketing: 12 Steps to Winning Globally to cart. $48.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by CreateSpace Independent Publis.
Add this copy of International Marketing: 12 Steps to Winning Globally to cart. $48.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by CreateSpace Independent Publis.
