A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Read Less
Add this copy of Integrated Brand Marketing and Measuring Returns to cart. $60.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Palgrave MacMillan.
Add this copy of Integrated Brand Marketing and Measuring Returns to cart. $87.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Palgrave Macmillan.
Add this copy of Integrated Brand Marketing and Measuring Returns to cart. $31.32, good condition, Sold by Dotcom liquidators / dc1 rated 4.0 out of 5 stars, ships from Fort Worth, TX, UNITED STATES, published 2010 by Palgrave MacMillan.
Add this copy of Integrated Brand Marketing and Measuring Returns to cart. $60.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Palgrave MacMillan.
Add this copy of Integrated Brand Marketing and Measuring Returns to cart. $72.48, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2010 by MacMillan.
