This long-time best seller is the most comprehensive fashion industry textbook available today. * NEW - Provides a new introductory chapter focusing on major trends transforming every segment of the industry, from manufacturing to retailing. * NEW - Introduces a new chapter on the consumer, covering consumers impact on the fashion industry, changing consumer demographics and new approaches to serve todays consumer. * NEW - Examines how technology has transformed every facet of the industry, from product development to ...
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This long-time best seller is the most comprehensive fashion industry textbook available today. * NEW - Provides a new introductory chapter focusing on major trends transforming every segment of the industry, from manufacturing to retailing. * NEW - Introduces a new chapter on the consumer, covering consumers impact on the fashion industry, changing consumer demographics and new approaches to serve todays consumer. * NEW - Examines how technology has transformed every facet of the industry, from product development to delivery. * NEW - Emphasizes globalization of the industry for manufacturers and marketers. * NEW - Provides completely revised resource listings, including national and international trade associations, publications and literary sources. * NEW - Increased efforts to include gender, ethnic, and global diversity in discussion, examples, and figures. * NEW - Integrates new examples throughout the text. * Examines the various segments of the fashion industry within the unifying context of the total fashion pipeline, revealing both the individual functions and interrelationships between segments. * Emphasizes the industry from a bottom-line business perspective, highlight
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Seller's Description:
Very Good Condition. Used book, very good condition, all pages clean. Quantity Available: 1. ISBN: 0132381486. ISBN/EAN: 9780132381482. Pictures of this item not already displayed here available upon request. Inventory No: ABE326953490.
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Seller's Description:
Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.