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The End of Fashion: How Marketing Changed the Clothing Business Forever

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The End of Fashion: How Marketing Changed the Clothing Business Forever - Agins, Teri
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It's no longer elite French designers, but mainstream consumers who are dictating fashion trends, contends the author, a senior writer at the "Wall Street Journal". Agins traces the history of the fashion business and relates it to the cultural changes of the past 50 years. 8-page photo insert.

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The End of Fashion: How Marketing Changed the Clothing Business Forever 2000, William Morrow & Company, New York, NY

ISBN-13: 9780060958206

Trade paperback