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Influencer Relations: Insights on Analyst Value - Chapple, Duncan S, and Litke, Sven, and Sakakeeny, Bob (Introduction by)
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Valuable analyst and advisory firms like Gartner and Forrester influence half of the world's spending on information and communications technology. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. Their book gives their insights into how analyst value is created and captured.

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Influencer Relations: Insights on Analyst Value 2017, Folrose

ISBN-13: 9780906378076

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