The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
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2015, Routledge
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Available Copies: 5
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ISBN:
1138972657
ISBN-13:
9781138972650
Publisher:
Routledge
Published:
2015
Language:
English
Alibris ID:
17020255822
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New. Routledge Library Editions: Marketing . Intended for college/higher education audience.
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2015, Routledge
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Available Copies: 10+
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ISBN:
1138972657
ISBN-13:
9781138972650
Publisher:
Routledge
Published:
2015
Language:
English
Alibris ID:
17384501541
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New. 290 p. Routledge Library Editions: Marketing . Intended for college/higher education audience. Intended for professional and scholarly audience.
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2015, Routledge
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Available Copies: 10+
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ISBN:
1138972657
ISBN-13:
9781138972650
Publisher:
Routledge
Published:
2015
Language:
English
Alibris ID:
13431974897
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2014, Routledge
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ISBN:
1138791636
ISBN-13:
9781138791633
Pages:
290
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Routledge
Published:
2014
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English
Alibris ID:
12506480907
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New. Glued binding. Paper over boards. 290 p. Contains: Tables, black & white. Routledge Library Editions: Marketing.
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Edition:
2014, Routledge
Hardcover,
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Available Copies: 10+
Details:
ISBN:
1138791636
ISBN-13:
9781138791633
Pages:
290
Publisher:
Routledge
Published:
2014
Language:
English
Alibris ID:
17384016984
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New. Glued binding. Paper over boards. 286 p. Contains: Tables, black & white. Routledge Library Editions: Marketing.
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