Marketing Metrics President Vavra (Pace U.; White Plains, NY) details the philosophy and key issues of customer satisfaction measurement (CSM). CSM entails gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and
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Marketing Metrics President Vavra (Pace U.; White Plains, NY) details the philosophy and key issues of customer satisfaction measurement (CSM). CSM entails gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and
Read Less
