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LeBoeuf's book is for anybody who works: managers, entrepreneurs, salespeople, and line employees, whether they are selling billions of dollars' worth of heavy equipment or a new brand of toothpaste. Readers will learn why people become repeat customers, why they buy once and never return, and why the best customer is the one who complains.

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How to Win Customer 1988, Putnam Publishing Group, New York, NY

ISBN-13: 9780399133015

Hardcover