The function of design is to communicate--whether it's about a product, concept or a company. This comprehensive book shows readers how design works and how it can work for them. It provides all the groundwork a beginner needs, and acts as a sourcebook for experienced designers who are is looking for fresh ideas and approaches. Authors Alan Swann and David Dabner break the subject down into three comprehensive sections: - BASIC DESIGN PRINCIPLES details the ground rules of design, type and color - DESIGN DECISIONS ...
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The function of design is to communicate--whether it's about a product, concept or a company. This comprehensive book shows readers how design works and how it can work for them. It provides all the groundwork a beginner needs, and acts as a sourcebook for experienced designers who are is looking for fresh ideas and approaches. Authors Alan Swann and David Dabner break the subject down into three comprehensive sections: - BASIC DESIGN PRINCIPLES details the ground rules of design, type and color - DESIGN DECISIONS examines the various stages of design--including the initial brief, copy, imagery and results--and how each may be analyzed - DESIGN PROJECTS AND CATEGORIES reviews various types of design with commentary on how the above principles have been applied Hundreds of illustrations, step-by-step instructions, exercises and case studies clarify every lesson, while checklists at the end of each section highlight all the points readers need to remember.
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Seller's Description:
May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!