How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. Read More

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires Feb 09, 2025) 60 Day Rental: $22.00 (Expires Mar 11, 2025) 90 Day Rental: $27.50 (Expires Apr 10, 2025) 120 Day Rental: $33.00 (Expires May 10, 2025) 180 Day Rental: $35.75 (Expires Jul 09, 2025) Buy eBook Lifetime Access: $54.99 Title: How to Manage Your Global Reputation by M. Morley Publisher: Springer Nature Print ISBN: 9780333987773, 0333987772 eText ISBN: 9780230512191 Edition: 2002 2nd edition Format: PDF eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ