This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.
Read More
This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results.
Read Less
