Handbook of Consumer Psychology

The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. Read More

The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $32.45 (Expires Jun 19, 2025) 365 Day Rental: $38.35 (Expires Dec 21, 2025) Buy eBook Lifetime Access: $58.99 Title: Handbook of Consumer Psychology by Haugtvedt, Curtis P; Herr, Paul; Kardes, Frank Publisher: Taylor & Francis Print ISBN: 9780805856033, 080585603X eText ISBN: 9781136676208 Edition: 2007 1st edition Format: EPUB eBook	$32.45 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ