Antin's creative advertising work at Reader's Digest, along with his famous seminars, have earned him a worldwide following. This book is the culmination of his 30 years in the business--ideal for business clients who must know how to critique print ads, as well as for copywriters and art directors who must create them. 75 photos.
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Antin's creative advertising work at Reader's Digest, along with his famous seminars, have earned him a worldwide following. This book is the culmination of his 30 years in the business--ideal for business clients who must know how to critique print ads, as well as for copywriters and art directors who must create them. 75 photos.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. [9780471557135] (Advertising, Graphic Design) A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.