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Google AdWords For Dummies - Jacobson, Howie, and McDonald, Joel, and McDonald, Kristie
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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile ...

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Google AdWords For Dummies 2011, John Wiley & Sons Inc, New York

ISBN-13: 9781118115619

3rd Edition

Paperback

Google AdWords for Dummies 2009, Wiley Publishing, Hoboken, NJ

ISBN-13: 9780470455777

2nd edition

Trade paperback