The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why ...
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The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other "branded" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image
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Add this copy of Glory Days: When Horsepower and Passion Ruled Detroit to cart. $70.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Bentley Publishers.
Add this copy of Glory Days: When Horsepower and Passion Ruled Detroit to cart. $71.95, very good condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 2003 by Bentley Publishers.
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Seller's Description:
Signed "Welcome to AMCI" by author Jim Wangers. Not personalized. The pages of the text are clean, crisp, and unmarked. No creasing along the spine, and no bent page corners. Book appears new/ unread, and is in excellent condition inside and out. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
Add this copy of Glory Days: When Horsepower and Passion Ruled Detroit to cart. $103.13, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2003 by Bentley Publishers.
Add this copy of Glory Days: When Horsepower and Passion Ruled Detroit to cart. $105.81, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Bentley Publishers.
Add this copy of Glory Days: When Horsepower and Passion Ruled Detroit to cart. $122.89, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Bentley Publishers.
