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Global Strategy and the Organization - Gupta, Anil K, MBA, and Govindarajan, Vijay, MBA
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In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In "Global Strategy and the Organization", awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence ...

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Global Strategy and the Organization 2003, Wiley, Hoboken, NJ

ISBN-13: 9780471250296

Trade paperback